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Hot Insights For FALL FLAVOR With Texas Pete®!

Whether game day, or any day this fall, consumers are ready for some excitement in flavor. It’s your opportunity to drive traffic by adding something new to your menu and here are some insights on sauces that can help you win big.

#1. Make Breakfast A Little Spicy.

Did you know that when asked what condiment or sauce would make them more likely to order a breakfast sandwich, consumers said “add mayo”*? It was the number one in a list of condiments. The trick is to make it a spicy mayo which is up on menus by 13% since 2017**.

Overall, among breakfast sandwiches, 22%* of consumers said hot sauce would be the condiment of their choosing. Adding Texas Pete® on breakfast sandwich or as an ingredient in spicy mayo might be the trick to making your new breakfast sandwiches a sales winner.

#2. How To Create Buzzworthy Lunch & Dinner Sandwiches

Create a buzz around our new lunch and dinner sandwiches with delicious heat. In fact, the top gainers in spicy flavors might surprise you. Spicy ketchup is at the top of the heap, growing more than 20% since 2017. It’s as easy as adding some Texas Pete® to your back-of-house ketchup. Or, just a half percentage point behind is sriracha. Remember, CHA! by Texas Pete® Sriracha Sauce is deliciously spicy and is available in plastic jugs, squeeze bottles or 7gram PCs.

As for hot sauce, you get the best when you choose Texas Pete® with a variety of heat levels ranging from a mild heat with Texas Pete® Original Hot Sauce or Hotter Hot Sauce with 3,000-3,500 Scoville Units that will bring the flavorful heat your customers crave to any sandwich.

Datassential lists ketchup as the fastest growing spicy flavor. Texas Pete® has a variety of sauces to make your spicy ketchup buzzworthy.


#3 Chicken Is Still Finger Licking Good With Texas Pete®

No football game tailgate or takeout would be complete without some fried chicken. You came to the right place when you choose Texas Pete®. Yet, there are some differences in consumer preference for their dipping sauces for two important menu applications.

Technomic found that BBQ sauce was the most preferred dipping sauce for both chicken fingers and wings.

The good news is that Texas Pete® has just launched new 1 oz. dipping cups for four of the most popular sauces for these two game day winners.

The new line of dipping cups includes a new addition to Texas Pete® flavors, BBQ Sauce, Honey Mustard and Wing Sauce as well as Texas Pete® Original Hot Sauce.

Remember, Texas Pete® is also the number one PC hot sauce is America***. For game days this fall, you don’t want to forget to stock up on plenty of Texas Pete® for making your menu complete. You can save up to $500 on your purchase of the new 1 oz. cups and other Texas Pete® products through the Texas Pete® Loyalty Program. Simply download your rebate coupon and redeem the rebates with a proof of purchase.

*Technomic, 2021

**Datassentlal, 2021

***NPD, 2021.