Mention Texas Pete® On Your Menu And Be Rewarded

Mention Texas Pete® On Your Menu And Be Rewarded

Thank you for your interest in participating in the Texas Pete® Menu Mention Program. Based on how you share our brand with your customers, eligible operators who comply with our brand identity standards with proof of performance you will be reimbursed based on the number of units you operate.  If you wish to apply, complete this form for review by at Texas Pete® Sales Representative you will contact you before initiating your program. 

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Our Menu Mention Program offers $75 per unit when you list Texas Pete® in at least one menu item on your digital and printed menu or table tent, for a menu promotion lasting at least 90 days. OR listing Texas Pete® in at least one menu mention on your printed and digital menu and digital menu boards that includes the Texas Pete® Cowboy image, including the words “Proudly Serving" $150 per unit. Which do you wish to apply for?
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Once your operation is accepted into the program, you will receive an online link to our Texas Pete® Identity Standards for the Menu Mention Program and will be instructed on how you must use the Texas Pete® logo or naming on your menu.

To be eligible for payment, you must submit photos of your usage from at least 3 of your stores, each time stamped from the start of your program and end of the promotion that must cover 90 business days of your operation. You will be contacted by a Texas Pete® Representative for authorization of your program. Thank you again.

Texas Pete® Menu Mention Incentive Program Rules

1. Eligibility

  • Open to U.S.-based foodservice operators with one or more licensed restaurant locations.
  • Chain and independent operators both qualify.

2. Program Participation

  • Operators must complete and submit the official Menu Mention Program Application form or register at TexasPeteFoodservice.com/mention.
  • Each location must be approved individually for participation.

3. Qualified Mentions

  • Printed Menu Mentions: Brand name listed as part of a menu item name (e.g., Texas Pete® Habanero Buffalo Wings) or clearly labeled as a component of an item.
  • Digital or Display Mentions: Brand name or logo included on:
    • Digital menu boards
    • Website menus or online ordering platforms
    • Table tents or point-of-sale signage

4. Branding Requirements

  • Participants must use official Texas Pete® logos and brand name according to provided style and usage guidelines.
  • Logos must be legible and prominently placed.
  • Brand mentions must not be abbreviated, altered, or combined with other competing brands.

5. Proof of Compliance

  • Operators must submit verification quarterly to remain eligible.
  • Acceptable forms of proof:
    • Clear photos or scans of printed menus
    • Screenshots of digital menus or third-party listings
    • Photos of table tents or promotional materials
  • Proof must be submitted to TexasPeteFoodservice.com/submit through the program portal.

6. Incentive Payments

  • Approved operators will receive:
    • $150/month/location for menu item name mention or logo on printed menus
    • $75/month/location for digital/menu board/table tent brand mention
  • Payments are made quarterly via ACH or mailed check.
  • Payments are issued within 30 days of proof verification.

7. Duration and Termination

  • Minimum participation commitment is three (3) months per location.
  • Program may be terminated at any time by either party with 30 days’ written notice.
  • Ineligible or non-compliant operators may be removed from the program.

8. Restrictions

  • Participants may not use Texas Pete® branding in a misleading or inappropriate context.
  • No use of Texas Pete® trademarks in co-branded promotions without prior written consent.
  • The program may not be combined with other incentive offers unless approved.

9. Legal and Compliance

  • All use of Texas Pete® logos and name must adhere to trademark protection guidelines.
  • Texas Pete® reserves the right to audit submissions and deny payment for falsified or non-compliant entries.
  • All disputes are subject to the laws of the State of North Carolina.