(Winston-Salem, N.C.)—Texas Pete® recently earned several awards at the 2018 American Advertising Federation (AAF) of Northeast Tennessee’s annual awards ceremony. The awards, known colloquially as the “Addys,” are among the most prestigious accolades given in the advertising industry.
This year, Texas Pete was honored with three distinct awards for campaigns in 2017. They won Gold and “Judge’s Choice” awards for their “Texas Pete Cologne” campaign. The campaign won its Gold award in the Online/Interactive category for social media impact. This campaign was a viral marketing campaign promoting Texas Pete-themed cologne to consumers. The message was openly tongue-in-cheek, as the promotion code to purchase was “AprilFools.” The campaign garnered a great deal of social media buzz and helped promote the light-hearted aspect of the Texas Pete brand.
The Texas Pete team also earned a Silver Addy for their new foodservice website, which launched in 2017. The site won under the Online/Interactive category for business-to-business website. This new site has been developed to help Texas Pete communicate important product information and industry opportunities to their foodservice partners. The foodservice site offers production information, industry news, rebates, and a vast array of industry insights—from flavor trends to new recipe/menu ideas. The site can be viewed at www.texaspetefoodservice.com.
Glenn Garner, Chief Marketing Officer for TW Garner Foods Company, stated, “The Texas Pete team is honored to have our advertising work recognized by the American Advertising Federation. We are always seeking better ways to serve our customers and foodservice partners. Texas Pete is looking forward to continuing to improve and expand our reach through exceptional marketing and advertising.”
Texas Pete developed these campaigns through their partnership with Creative Energy, an advertising agency based in Johnson City, Tennessee. The two companies have worked together on many award-winning campaigns over the past 17 years. Tony Treadway, President and CEO of Creative Energy, said, “We are very proud of our long partnership with the TW Garner Food Company team. These awards are well-deserved and we are looking forward to having another successful year for Texas Pete in 2018.”