Online video is the new, most effective tactic in food marketing. One video tactic for Texas Pete® in foodservice is to take restaurant operators back into the kitchen of top chefs for the Love Of Pete. Texas Pete TV takes you to Napa Valley, California for the Culinary Institute of America’s World of Flavors Conference at Greystone. We experience the melting pot of global flavors that has landed in America and Texas Pete® is there with a bold, balanced flavor.