Use These Sweet Ideas On Spicy Flavors For K-12!
April 8, 2025
There are plenty of reasons why wings are up on restaurant menus this year. The many ways for menuing and promoting your craveable wings are only the first two.
This Datassential heat map proves ‘Buffalo Wings’ are hot items, not just in Buffalo. with the dark green colored states indexing very high on menus, led by Nebraska, Wyoming, Pennsylvania, and Ohio.
Boneless wings rose 7% on restaurant menus in the past year and Datassential projects nearly a 30% increase by 2028. Bone-in wings grew nearly 3% in the past year and are projected to grow nearly 10% by 2028.
Bone-in or boneless, wings offer high margins, are great for your bar business, and travel well for takeout or delivery. Texas Pete’s new thicker recipe of its original Buffalo Wing Sauce is an easy way to add flavor and brand appeal to your wing menu lineup.
A Thicker, Better Tasting Buffalo Wing Sauce
New thicker formula Texas Pete® Original Buffalo Wing Sauce.
Texas Pete®’s Research & Development team found that consumers loved a Buffalo Wing sauce that was slightly thicker in viscosity for wing clinging goodness. The new, thicker formula of its original Texas Pete® Buffalo Wing Sauce offers a rich buttery flavor with a medium level of heat. The Texas Pete® brand is well-known and loved by consumers, so letting your customers know you are serving Texas Pete® in your menu description can help boost your sales.
Add a Hot Global Flavor to your Wing Menu
New Texas Pete® Habanero Buffalo Wing Sauce is a smart choice. According to Datassential, habanero sauce is the top Latin American sauce flavor. Using aged red habanero peppers, Texas Pete® lets you promote and serve a top global flavor with added kick preferred by Gen Z and Millennial customers. At 1,250 Scoville Units, this new Buffalo wing sauce can raise a sweat and increase your bar sales.
Make Sure You Have A Mild Flavored Wing Sauce Too
Texas Pete® offers a variety of heat levels among its Buffalo Wing Sauce line.
Texas Pete® sets itself apart by offering Buffalo wing sauces with various heat levels, broadening your wing appeal to all ages. Texas Pete® Extra Mild Buffalo Wing Sauce takes it easy on the heat at just 100–300 Scoville Units. Texas Pete® Mild Wing Sauce is the brand’s most popular heat level at 300–550 Scoville Units.
Buffalo wing sauces from Texas Pete® are versatile for use beyond wings. A great dipping sauce for everything from chicken tenders and poppers to pizza crust, they are likewise great options for a sandwich or burger sauce.
When you make the switch to Texas Pete® buffalo wing sauces, be sure to mention Texas Pete® in your menu description. Texas Pete® is the number one brand in portion control in the nation* and the top brand in the south, as there is no more powerful regional cuisine.
You can save up to $500 on your Texas Pete® purchases now by downloading a special rebate coupon for use on any Texas Pete® product. Make the switch and get the most out of your wing menu this year.
*Circana/NPD 2025
