Online video is the new, most effective tactic in food marketing. One video tactic for Texas Pete® in foodservice is to take restaurant operators back into the kitchen of top chefs for the Love Of Pete. Texas Pete TV goes behind the scenes of New York’s famous Blue Smoke restaurant with Executive Chef & Pitmaster, Kenny Callaghan. A pioneer in New York’s growing and vibrant barbecue scene, Blue Smoke offers mouthwatering barbecue. Kenny Callaghan is a big fan of Texas Pete® and loves to incorporate it into his recipes.