Ever Heard of ‘Swicy’? Texas Pete® Is Bringing It Your Way.

Did you know that sweet and spicy flavor fusions have surged by 38%* on restaurant menus in just one year? Even better—this growth is driven by a key target audience for c-stores nationwide. Now’s the perfect time to meet the new Sweet CHAbanero Sriracha Sauce from Texas Pete®—a bold, on-trend flavor your customers will crave!

“Gen Zs are looking for some exciting flavors on their c-store stops,” explains Katie Chaffin, Garner Foods^® Director of Marketing. Garner Foods is the maker of Texas Pete^® products. “Habanero sauce is the fastest growing Latin flavor** and sriracha sauce remains the fastest growing Asian flavor**, and Gen Zs love that global fusion of sweet and heat.”

According to a flavor study of consumers, 53% of Gen Zs specifically claimed they loved swicy flavor***. Monin Americas, a 112-year old flavor company, called 2025, The Year Of Swicy.

Sweet CHAbanero Sriracha Sauce by Texas Pete^® incorporates real aged red habanero peppers in its mashup with CHA! By Texas Pete^® Sriracha Sauce, one of America’s leading sriracha brands. Best known for being extra spicy, Sweet CHAbanero Sriracha Sauce doesn’t overpower food with a medium heat of just 650 Scoville Units, a similar heat level of Texas Pete^® Original Hot Sauce.

The new product’s 20 oz. plastic squeeze bottle is ideal for C-store foodservice, enabling staff to drizzle it over sandwiches, fried chicken, pizza, or at the roller grill. It also is available in ½ gal. plastic jugs to incorporate in recipes enabling the c-store to craft a signature swicy sauce of their own, for example:

• SWICY Texas Pete^® CHAbanero Ranch using ranch dressing
• SWICY Texas Pete^® CHAbanero Garlic Aioli using mayo
• SWICY Texas Pete^® CHAbanero Marinara using a prepared marinara

CHA! By Texas Pete^® Sriracha sauce is available in 18 oz. plastic squeeze bottles and ½ gal. plastic jugs as well as 7gram PC packets for food destined for the road.

CHA! By Texas Pete® Sriracha Sauce is even available in PC packets.

“Swicy flavor is an important flavor I encourage every convenience store operator to consider adding to their menu this year,” concludes Chaffin. “It’s an important trend that will grow in years to come.”

Available via DOT Foods and boardliners, save up to $500 by the end of June this year when you buy Sweet CHAbanero Sriracha Sauce by Texas Pete^®, or all of the brand’s products by downloading a rebate coupon.

*Datassential, 2022-2023 Menu Mention Growth, 2025
**Datassential, Feb. 2025
***Daymon’s Consumer Survey, March 2024