April 5, 2024

What’s The Right Level of Heat for Menu Items to Grow Your Sales? Here Are Some Answers.

Determining your core customer’s demographic is key in picking menu items and condiments. Datassential surveyed consumers, and the results make it clear 65% of Americans surveyed...

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March 6, 2024

Want to Attract Younger Food Customers? Offer Texas Pete®

Your foodservice menu options remain a top priority for luring gas customers inside your stores. New consumer research finds that one smart tactic is to promote...

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March 6, 2024

Adding a Little Spicy Goodness to Your Menu

Menu research company Datassential recently polled more than 1,000 consumers on their preference for a variety of sauces. Near the top of the list is ‘hot...

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February 5, 2024

What Quick Service Customers Want in Spicy Flavor

Staying ahead of the competition in flavors QSR customers want is vital to success. A new report from Datassential offers insights for smart operators who understand...

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January 22, 2024

Why Texas Pete® is the Perfect Hot Sauce for K-12

There is no denying that today’s students love spicy foods. The growth in global flavors on restaurant menus and meals at home, plus growing diversity within...

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