Staying ahead of the competition in flavors QSR customers want is vital to success. A new report from Datassential offers insights for smart operators who understand the importance of spicy Flavors.
Determining your core customer’s demographic is key in picking menu items and condiments. Datassential surveyed consumers, and the results make it clear. The higher the heat, the more appealing to younger customers. For Boomers, reduce heat.
Texas Pete® Hot Sauce offers solutions for attracting the ideal customer base with sauces of varying heat levels, whether for your kitchen or in portion control. That’s one of the reasons Texas Pete® is the #1 hot sauce in 7-gram PCs. Texas Pete® Original Hot Sauce offers medium heat of 340-740 Scoville Units. For targeting younger Gen Z and Millennial males, Texas Pete® Hotter Hot Sauce lets you serve menu items of 3,000-3,500 Scoville Units.
For the 22% of consumers who prefer a milder heat, ¡SABOR! by Texas Pete® Mexican-Style Hot Sauce with hints of chili powder and cumin at 500-700 Scoville Units. For targeting customers who enjoy medium spice and sweet flavors in their Asian dishes, try CHA! by Texas Pete® Sriracha Sauce. According to the Datassential survey, 59% of consumers demand more unique (spicy, globally inspired) sauces, condiments, and dressings.
Texas Pete® is the only hot sauce brand offering multiple flavors and heat levels of sauces in 7-gram PCs and 1-oz. dipping cups. The new Datassential consumer survey showed that more than half of consumers prefer their sauces in portion control for convenience and the freedom to add as much as they want to their menu item.
From Texas Pete® Original Hot Sauce to ¡SABOR! by Texas Pete® Mexican-Style Hot Sauce and CHA! by Texas Pete® Sriracha Sauce are all available in 7-gram packets. There are four options of 1-oz dipping cups. Choose from Texas Pete® Original Hot Sauce, Texas Pete® Mild Wing Sauce, Texas Pete® BBQ Sauce, and Texas Pete® Honey Mustard. QSR operators frequently upsize to the 1-oz dipping cups for their big-ticket family meal deals, catering, or tailgate specials. Others prefer to beat their competition by serving the 1-oz dipping cups over packets.
A perfect point for differentiating your QSR menu is with a custom sauce. Today, 52%* of operators offer at least one custom sauce, and 44%* of consumers look forward to ordering a custom sauce, condiment, or dressing at their favorite restaurant. The new Datassential report lists trending custom sauces for sandwiches and chicken and their growth on menus compared to four years ago.
Texas Pete® was ahead of the curve when its test kitchen crafted a variety of custom sauce recipes that can be prepared in batches in a few minutes using only a few common ingredients. Check out the Texas Pete® Simple As Gallery.
Texas Pete® is the right choice for spicing up a QSR menu for these three important reasons. Another is rebates offered to operators who subscribe to Foodservice Rewards and the brand’s own Loyalty Program for operators, which offers up to $1,000 per year in rebates.
*Datassential, Sept. 2023