Texas Pete® has a better idea for operators seeking brand loyalty and new revenue. Take common condiments in your kitchen that you typically give away and combine them to create delicious new signature flavors that can upscale a menu item for a higher profit. You can also upsell the new “signature sauce” as a dipping sauce for your drive thru or delivery!
A new online resource, TexasPeteFoodservice.com/calculator takes you one step closer to changing your game.
“Spicy signature sauces can serve as a powerful differentiator for a restaurant’s brand,” explains Nikki Green, National Accounts Manager for Garner Foods, the makers of Texas Pete®. “A signature sauce can help restaurants generate guest loyalty while also giving consumers a chance to customize dishes to suit their own flavor and heat preferences.”
“A signature sauce can help a restaurant increase revenue by improving the perceived value of a sandwich, wrap or salad. Placed in plastic ramekins with a lid, an operator can charge for that same sauce as a dipping sauce or simply more of the good stuff for adding to the menu item they’ve ordered,” explains Green.
The new site offers 16 signature sauce recipes that can be prepared in minutes. Each recipe yields one gallon. Fill squeeze bottles to make applying the sauce to a menu item and into ramekins back-of-house easy.
The consumer appeal of signature sauces was uncovered by a survey conducted by Datassential. Nearly half of consumers say that they look forward to a signature sauce at a restaurant, and 91% say that they would like to “buy” their favorite restaurant’s signature sauce at a supermarket! Among the fastest growing signature sauces are aioli’s, including sriracha aioli which grew in menu mentions by 140% since 2016. Among the new Texas Pete® signature sauces is a sriracha aioli which combines mayo, CHA! by Texas Pete® Sriracha Sauce and honey.
“Let’s say you operate a 20-unit chain, and you add just two signature sauces,” Green says. “You sell 100 servings of each sauce a day in every one of your 20 restaurants at a price of 35 cents each. That can generate more than $500,000 in new revenue each year. Offer three signature sauces using the same criteria and that number goes to more than $750,000 a year in additional income.”
“Hot sauce is one of the most versatile ingredients in an operator’s kitchen, and it’s one of the best-loved flavors,” Green says. “The opportunity to leverage a unique signature sauce is a powerful idea. Charging extra for condiments that you typically giveaway is a game-changer.”