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Takeout Growth Calls for More Flavor-Boosting Packets

Most restaurants report that their business is back to pre-COVID levels but there is an important consumer behavior to remember. 

During COVID, sheltered consumers and restaurant operators counted on third-party delivery like never before. As savvy operators built online ordering systems and delivery models, the tables began to turn. Likewise, consumers began to reduce their dependence on delivery, opting instead to pre-order their food online and pick up their grub at their favorite restaurant while saving money on delivery fees.

Technomic consumer surveys show an uptick in takeout more than any other service model.

Technomic consumer surveys show an uptick in takeout more than any other service model.

According to Technomic, takeout numbers increased by the end of 2022 as safety requirements began to ease. As of late 2023, takeout was the service model, indicating the best opportunity for growth.

Leveraging the trend, smart operators are turning up in-store, online, and social media volume on their takeout offerings. Adding flavor-boosting portion control packets or dipping cups is a great incentive.

Texas Pete® is the industry leader in portion control sauces, according to Circana (NPD). The industry’s darling is its flagship 7-gram Texas Pete Original Hot Sauce packet. With a medium heat level of 340-740 Scoville Units, national chains, and independent operators count on its medium heat to give customers the option of adding some heat to their takeout menu items. 

Datassential says sriracha grew 5% on menus in just the last year. CHA! by Texas Pete® PCs are ready.

Datassential says sriracha grew 5% on menus in just the last year. CHA! by Texas Pete® PCs are ready.

Yet, Texas Pete® leadership offers more options to adding flavor for the road, with its ¡SABOR! by Texas Pete® Mexican-Style Hot Sauce and CHA! by Texas Pete® Sriracha Sauce. The two flavors support two of America’s top cuisines for independent operators.

Texas Pete® offers a complete line of 1 oz. dipping cups.

Texas Pete® offers a complete line of 1 oz. dipping cups.

Taking flavor to the next level for takeout, Texas Pete® offers four flavors of spicy sauces with its line of 1 oz. 1dipping cups to boost larger ticket family meal deals and tailgating takeout offerings. Texas Pete® Original Hot Sauce, Honey Mustard Sauce, Wing Sauce, and BBQ Sauce are in the offer.

There are also options for operators to save money on Texas Pete® portion control as well as the brand’s complete line for foodservice. The brand offers redeemable points through Foodservice Rewards. It also provides bi-annual Loyalty Rebates of up to $500 on purchases.

Get the most out of the takeout trend by giving your customers the option of adding an extra kick to your menu by adding the Texas Pete® line of portion control sauces.