Your Swicy Solution Is Here. Meet Sweet CHAbanero Sriracha Sauce from Texas Pete®!

The ‘swicy’ fusion of sweet and heat is the flavor most restaurant operators are leveraging this year. Add the top Latin sauce flavor and Thai sriracha, and you have a swicy-good, globally inspired solution that will drive traffic and customer loyalty. That’s the new Sweet CHAbanero Sriracha Sauce opportunity from Texas Pete^®.

Datassential says habanero dominates the growth of Mexican sauces, up nearly 30% in just the past year. Meanwhile, sriracha sauce continues its growth, up 2% since 2021.

Habanero dominates as the top trending Mexican sauce according to Datassential.

“During our development of the new sauce, we asked chain menu developers about the flavor and versatility of our new sauce, and we received enthusiastic thumbs-ups,” says Nikki Green, Director of National Accounts for Garner Foods, the makers of Texas Pete^®.

Sweet CHAbanero Sriracha Sauce by Texas Pete^® is available in 20 oz. squeeze bottles and ½ gal. jugs.

Now available, Sweet CHAbanero Sriracha Sauce by Texas Pete^® is available in 20 oz. plastic squeeze bottles and ½ gal. plastic jugs for back-of-house. Made from real aged red habanero peppers, the unique flavor of the sauce has 650 Scoville Units, enabling its versatility without overpowering guests with too much heat.

This flavor fusion draws Gen Zs and Millennials to restaurants, in search of adventurous eating. According to Aromatech, a flavor analytics and product producer, the swicy trend is reshaping menus. Fast casual, casual, and quick service operators are adding swicy menu items like never before. Why?

A changing demographic among a younger audience of various customers calls for a spicy and sweet marriage. More than half of Gen Z consumers prefer unconventional flavors, says Aromatech. Social media buzz about swicy flavors also drives traffic through sharing within the younger demographic.

Beyond its demographic appeal, the new sauce’s versatility is broad across the menu. “We’re seeing uses in fusion-flavored bowls, as a burger sauce, dipping sauce, as an ingredient for a ‘swicy mayo’ or ‘swicy ranch’ dressing, as a taco sauce, pizza or sushi drizzle, swicy salmon glaze of breakfast burrito sauce,” says Green.

A special rebate offer is available for those wishing to try Sweet CHAbanero Sriracha Sauce by Texas Pete^®. The product is available via DOT Foods. Learn more about the new addition to the Texas Pete® portfolio now or download additional inspirations on flavor in the Texas Pete® Flavor Guide.