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Supermarket Deli Hacks To Drive Traffic & Sales. It’s Saucy!

Supermarket Deli Hacks To Drive Traffic & Sales. It’s Saucy!

Gen Zs and Millennial families are a big opportunity for growing traffic and sales at your supermarket deli. Leverage Texas Pete® Hot Sauce to attract deli customers through five key strategies.


Gen Zs & Millennial Males LOVE IT Spicy… AND Sweet!

A new consumer survey from Datassential found that there are two important demographics of shoppers to supermarket delis and prepared foods. Gen Z and Millennial males are key target shoppers and they both love spicy food or swicy (sweet + spicy) foods. 

A Datassential consumer survey from May 2025 finds that Gen Zs and Millennial shoppers are increasingly choosing supermarket delis for meals.

A Datassential consumer survey from May 2025 finds that Gen Zs and Millennial shoppers are increasingly choosing supermarket delis for meals.


Spicy Flavor Hacks 

Use Texas Pete® Buffalo Wing Sauces to sauce grilled or fried chicken sandwiches. Load squeeze bottles with the sauce for ease of use and faster turns on your sandwiches. Choose from four different levels of heat, such as new Texas Pete® Habanero Buffalo Wing Sauce to add a global flare to the menu item.


Swice It Up

New Sweet CHAbanero Sriracha Sauce by Texas Pete®.

New Sweet CHAbanero Sriracha Sauce by Texas Pete®.

New Texas Pete® Sweet CHAbanero Sriracha Sauce in a 20 oz. plastic squeeze bottle is a perfect choice. Drizzle the sauce over Latin, Asian or traditional menu items, such as sandwiches, wraps, bowls and more.


Use New Mini-Bottles For LTOs & Bundle Meals

New 2 oz. plastic mini-bottles are ideal as bundled meal promotions.

New 2 oz. plastic mini-bottles are ideal as bundled meal promotions.

Texas Pete® is the #1* hot sauce portion control provider, and new mini-bottles are the latest innovation. Use them for value-added appeal to larger ticket bundles, like tailgate or family meal deals. Or, display these mini-bottles on your display area. Your Gen Z and Millennial customers will thank you for it! Texas Pete® also offers PC packets in four flavors.


Texas Pete® DUST Dry Seasoning

Use Texas Pete® DUST Dry Seasoning for spicy goodness on a variety of menu items.

Use Texas Pete® DUST Dry Seasoning for spicy goodness on a variety of menu items.

This versatile seasoning is perfect for delis looking to enhance dry-sauced dishes. Ideal for burgers, pizza, fried vegetables, and even popcorn, it offers a flavorful alternative to liquid sauces. A true essential.


Use Texas Pete® DUST Dry Seasoning for spicy goodness on a variety of menu items.

Use Texas Pete® DUST Dry Seasoning for spicy goodness on a variety of menu items.

The Texas Pete® Test Kitchen just made it easy to craft your own signature flavor by using just a few simple ingredients. Batch make your own sauce, then load it in squeeze bottles and you can offer a unique spicy flavor no competitor offers. Take a look at just some of your options.


It’s The Year Of Spicy Flavor

A new operator survey by Kenetic-12 finds that operators are increasingly turning to hot sauces as a way to attract more customers with their menus. It’s a low cost, high impact flavor that can set your menu apart and attract Gen Z and Millennial shoppers like no other.

Texas Pete® is a market leader in supporting supermarket delis, so contact a Texas Pete® Regional Sales Manager today and get started.

*NPD/Circana, May 2025