Supermarket Deli Hacks To Drive Traffic & Sales. It’s Saucy!
June 10, 2025
If you are attending this year’s NACUFS National Conference in Salt Lake City, be sure to go by the Texas Pete® Booth (#721) for some fresh ideas to spice up your menu for next semester. Here’s a preview on new, easy ways to give students and faculty more options with easy activations.
Gen Zs & Millennials LOVE IT Spicy… AND Sweet!
A new consumer survey from Datassential College & University Segment Guide, 2024 found that your most important demographics for C&U love spicy flavor. The most enthusiastic consumers of spicy foods are Gen Z and Millennials, who prefer high heat levels. The two demographics are also in love with the latest trend of sweet + heat known as swicy. Capture the crave next semester with Texas Pete® flavors using these easy activations.
An Easy Spicy Flavor Hack
Texas Pete® Buffalo Wing Sauces are great for alternate uses and offer varying levels of heat. New Habanero Buffalo Wing Sauce by Texas Pete® is easy to load into squeeze bottles for use on sandwiches, drizzled over bowls or as a dipping sauce. The aged habanero peppers give it a hearty kick of 1,250 Scoville Units. Habanero is the fastest growing sauce of Latin flavors (Datassentials 2025), offering the added benefit of a global flavor.
Swicy Is The New Crave
New Sweet CHAbanero Sriracha Sauce by Texas Pete®.
Great for condiment stations or back-of-house, new Texas Pete® Sweet CHAbanero Sriracha Sauce in a 20 oz. plastic squeeze bottle or half-gallon jug is a perfect choice. Drizzle the sauce over Latin, Asian, or traditional menu items, such as sandwiches, wraps, and bowls. Mix it with mayo or ranch dressing for your own signature sauce that students will crave. Our new sauce delivers fantastic flavor at a manageable heat level, coming in at just half the spice of Habanero Buffalo Wing Sauce (650 Scoville Units), guaranteeing enjoyment for all.
New Mini-Bottles Featuring 11 Exciting Flavors
New 2 oz. plastic mini-bottles are ideal as bundled meal promotions.
Want to create some buzz around campus? New Texas Pete® Mini-Bottles are 2 ounces of flavor perfect for multiple applications. Ideal for catered events, game day events, appetizer grab & go or dorm dining, these babies will have every student talking. These are also great impulse buy items in your convenience outlets. They are a great addition to Texas Pete® PC packets that are already a mainstay on campus.
Create Your Own Custom Sauce!
The Texas Pete® Test Kitchen just made it easy to craft your own signature flavor by using just a few simple ingredients. Batch make your own sauce, name it after your school mascot, then load it in squeeze bottles for use in your kitchen or at a condiment station. Take a look at just some of your options.
Elevate Next Semester’s Salsa
Low in sodium but not in flavor, choose Texas Pete® Medium Salsa.
Made with premium ingredients and chip-hugging goodness, it’s an elevated salsa that is so important for every daypart. Count on Texas Pete® Low Sodium Medium Salsa to be a memorable hallmark of quality on your menu.
It’s The Semester For Spicy Flavor
A new operator survey by Kenetic-12 finds that operators are increasingly turning to hot sauces as a way to attract more customers with their menus. It’s a low cost, high impact flavor that is easy to activate that can set your menu apart. So this year, attract Gen Z and Millennial students like no other with some help from Texas Pete®.
Contact your Texas Pete® Regional Sales Manager today and get started.
