A BIG BRAND TEAM-UP For A Southern Traffic Blitz!
Reasons Why Non-Commercial Operators In The South Should GO With Texas Pete®
August 12, 2025
Why Choose Texas Pete® As Your Hot Sauce?
September 4, 2025

A BIG BRAND TEAM-UP For A Southern Traffic Blitz!

It’s time for some creative thinking to break through the traffic doldrums and the biggest hot sauce in Southern foodservice sales1 is ready with three big ways to collaborate.

In the South, Texas Pete® is a household name with your customers. Born in North Carolina 96 years ago, the brand is still family-owned and operated for an authentic heritage and a true cult brand. Check out some facts:

  • #1 in brand loyalty by consumers2
  • 74% of brand loyalists look for their favorite hot sauce at restaurants3
  • America’s #1 portion control hot sauce brand4
  • Up 30% in branded restaurant menu mentions5

Texas Pete® 2 oz. Plastic Mini-Bottles. A BIG BOOST For Your LTOs!

Our mini-bottles add value to big ticket LTOs, great for catering, and are the perfect way to add incremental sales! Three flavors are currently available via DOT Foods (Texas Pete® Original Hot Sauce, Sweet CHAbanero Sriracha Sauce and CHA! By Texas Pete® Sriracha Sauce).

But you can choose from 11 great sauces to sample flavors you might wish to use on your menu. Request your free samples now, then use them to boost traffic and sales.


Habanero Is The Fastest Growing Latin Flavor. We’ve Got It!

Try New Sweet CHAbanero Sriracha Sauce & Texas Pete® Habanero Buffalo Wing Sauce!

Try New Sweet CHAbanero Sriracha Sauce & Texas Pete® Habanero Buffalo Wing Sauce!

Habanero sauce is the fastest-growing6 Latin flavor and Texas Pete® offers two exciting new products. Sweet CHAbanero Sriracha Sauce offers “swicy” sweet heat and a flavor fusion customers love.

Texas Pete® Habanero Buffalo Wing Sauce is the only commercially available habanero wing sauce, so set your menu apart from the competition with spicy flavor. Would you like to try them? It’s easy. Request one or both of these new flavors for FREE now.


We’ve Doubled Down On Our Rebates! Up To $1,000 Cash Back!

When you buy Texas Pete® you can save up to $1,000 in rebates between July 1 and December 31, 2025 by joining our Loyalty Program. We’re now offering twice the savings as before. Download your rebate form now!


1 Circana/NPD, Past 12 months sales ending April 2025 in NC, SC, GA, FL, AL, TN, MS, LA, AR
2 Circana, Hot Sauce Consumer Loyalty Report, July 2022
3 Bellomy Research, AAU Study, Oct. 2023
4 Circana/NPD, Past 12 months sales ending April 2025
5 Datassential, Past 4 Years, June 2025
6 Datassential, July 2025