A BIG BRAND TEAM-UP For A Southern Traffic Blitz!
August 25, 2025
Texas Pete®. The South’s Favorite Hot Sauce!
September 11, 2025
With more than 78% of Gen Z Americans saying that they like or love spicy flavor1, picking the right hot sauce that delivers perfect flavor and the right level of heat is an important decision.
For nearly 100 years, Texas Pete® has been the best choice for authentic spicy flavor. It’s an iconic brand born from a family-owned and operated hot sauce company born at a North Carolina BBQ joint back in 1929.
Texas Pete® has the highest brand loyalty of any hot sauce brand2, and millions of brand loyalists look for Texas Pete® on your tables and on your menu3. As the number one hot sauce brand in the South4 and the number one portion control5 hot sauce in the nation, it’s the brand major restaurant chains and independents count on.
For nearly 100 years, Texas Pete® has been the best choice for authentic spicy flavor.
With 11 flavors and multiple levels of heat, there’s a sauce that complements your menu—from swicy Sweet Chabanero by Texas Pete® Sriracha Sauce to Texas Pete® Buffalo Wing Sauce, to ¡SABOR! By Texas Pete® Mexican-Style Sauce, there’s no cuisine that couldn’t benefit from added flavor by Texas Pete®.
Now there are even more reasons to make the switch to Texas Pete®. A new Texas Pete® Caddy Program offering free caddies for your tables. New Texas Pete® Menu Mention Program offering you cash for adding Texas Pete® to your menu, and up to $2,000 in rebates during the year. Plus, there are new, exciting flavors being added to the portfolio regularly, like Texas Pete® Habanero Wing Sauce.
Still need convincing? Request your free samples now and let flavor run wild. Taste an American original that doesn’t answer to corporate stock holders, only you…a valued foodservice professional. Contact your Texas Pete® Sales Representative today.
1 Rubix Foods Survey, 2024
2 IRI, July 2022
3 Bellomy Research, 2023
4 NPD, April 2025
