Did you know that 65% of Americans say they “love” or “like” hot sauce*? A quick look at convenience store customers by Datassential find that these customers love it even more. So, Texas Pete® just upped the heat on its 7-gram PC portfolio with the new Texas Pete® Hotter Hot Sauce. When we say hotter, we mean six times hotter than Texas Pete® Original Hot Sauce.
Texas Pete® is the #1 PC hot sauce brand in the land*, so adding the bold and balanced flavor that customers love with more heat is natural. Texas Pete Original Hot Sauce has a medium heat level (340-740 Scoville Units). Texas Pete Hotter Hot Sauce has between 3,000-3,500 Scoville Units.
Garner Foods originally developed the hotter hot formula for the military, whose active-duty soldiers, sailors, and airmen wanted more heat. The formula was later developed for supermarkets, restaurants, and convenience store operators. The new 7-gram hotter hot sauce packet now makes it even easier for convenience store operators to take hotter hot sauce with them on the road.
From roller grill to fresh-made foods, the hotter flavor will be a welcomed addition to your condiment line-up. Each of the four PC hot sauces offers a unique level of heat and flavor, including CHA! by Texas Pete Sriracha Sauce, which has a sweet and spicy flavor (1,200-1,800 Scoville Units) ¡SABOR! by Texas Pete Mexican-Style Hot Sauce, and Texas Pete Original Hot Sauce (340-740 Scoville Units).
*Datassential, 2023