Wherever They Roam, Make Sure There’s Plenty Of “Pete”.
January 14, 2026
It’s the Texas Pete® Flavor System for Spicy Menu Success
February 4, 2026
Today’s spicy food landscape tells a remarkable story. According to Datassential, 95.3% of restaurant menus now feature spicy options, up from 91.6% in 2015. Are you getting the most out of this trend on your c-store menu? Texas Pete® can help.
It’s So Simple, Let Your Customers Spice It Up
Texas Pete® is the nation’s leader in PC packets1 and the #1-selling hot sauce brand in the South2. With five exciting flavors to pair with your everyday menu or LTOs, it’s one of the easiest and most affordable ways to let customers add bold flavor on the go.
An Easy Kitchen Addition
Foodservice sales account for 27.7% of in-store sales and 38.6% of in-store gross margin dollars, according to NACS. Use Texas Pete® ½-gallon or 1-gallon plastic jugs in your kitchen to create simple signature sauces for chicken, burgers, or pizza.
Try Sweet CHAbanero, made with CHA! by Texas Pete® Sriracha Sauce, for a Latin-Asian flavor fusion. Or use ¡SABOR! by Texas Pete® Mexican-Style Sauce for wraps, nachos, and burritos. For fried chicken, nothing beats Texas Pete® Original Hot Sauce. And don’t forget Texas Pete® Habanero Buffalo Wing Sauce, perfect for wings and also great as a zesty burger or sandwich sauce.
Boost Bundles and Incremental Counter Sales
Made for c-stores, Texas Pete® 2 oz. Plastic Mini Bottles are a perfect upsell for high-ticket bundles or buckets. They also work as an easy impulse buy at the food counter or checkout. Plus, they fit the growing “personal sauces” trend, where customers keep a bottle in backpacks, glove boxes, and lunch bags for anytime flavor.
Bring Texas Pete® spicy flavor to your c-store. Request your free samples and start cashing in on the spicy revolution. Then cash in again with up to $1,000 in Texas Pete® rebates on purchases through June 30, 2026. Download your $1,000 Rebate Form now.
1 NPD/Circana, 2025
2 NPD/Circana, 2025
