New CHAbanero by Texas Pete® Is SWICY!

The fusion of sweet and heat—‘swicy’—is the trending flavor supermarket delis are leveraging this year. Combine the top Mexican sauce flavor with Thai-inspired sriracha, and you have a globally inspired, swicy-good solution to drive traffic and build customer loyalty. That’s the new Sweet CHAbanero Sriracha Sauce from Texas Pete®.

Datassential reports show that habanero leads to growth among Mexican sauces, increasing by nearly 30% in the past year. Meanwhile, sriracha continues its upward trend, growing by 2% since 2021.

For supermarket delis, Sweet CHAbanero is extremely versatile:

• Use it as a sauce for sandwiches.
• Drizzle it over bowls or salads.
• Serve it as a dipping sauce for grab-and-go chicken tenders or poppers.

Available in a 20 oz. plastic squeeze bottle for quick, mess-free use or a ½-gallon jug for back-of-house applications like wing dredging or rib glazing, Sweet CHAbanero offers both convenience and flavor.

This sauce, made with aged red habanero peppers, boasts a medium heat level of 650 Scoville Units—perfect for adding a kick without overpowering your creations. It joins the popular CHA! by Texas Pete® Sriracha Sauce, available in squeeze bottles, half gallons, and portion-control packets.

Habanero dominates as the top trending Mexican sauce according to Datassential.

According to Aromatech, the swicy trend is reshaping menus nationwide. This flavor fusion appeals to Gen Zs and Millennials seeking adventurous, global-inspired flavors. Texas Pete®’s marriage of Mexican and Asian influences was crafted to meet this growing demand.

A special rebate is available for those ready to try Sweet CHAbanero Sriracha Sauce, now available via DOT Foods. Explore this bold new addition to the Texas Pete® portfolio, and download more inspiration in the Texas Pete® Flavor Guide.

Sweet CHAbanero Sriracha Sauce by Texas Pete® is easy for staff to use in 20 oz. squeeze bottles and ½ gal. jugs.