Say ¡Hola! To These New Habanero-Flavored Texas Pete® Products
January 13, 2025
A fusion of sweet and spicy flavors is taking the culinary world by storm. Driven by a more diverse population and their interest in new, unique flavors, swicy is one of today’s top food trends.
When CHA! by Texas Pete® Sriracha Sauce launched more than a decade ago, the combination of aged peppers and sugar marked the early beginning of the age of swicy. New Sweet CHAbanero Sriracha Sauce takes swicy to the next level by the addition of America’s top trending pepper, habanero.
Ideal for bowls, wraps, sandwiches, or appetizers, the new sauce offers near endless menu applications. Whether used as a back-of-house ingredient from a ½-gallon plastic jug or served at tables and condiment stations in a 20 oz. Sweet CHAbanero Sriracha Sauce squeeze bottle, this new flavor is sure to create plenty of buzz among guests.
Habanero is the fastest growing sauce flavor for chicken entrees of the past year*.
Habanero as a sauce for chicken is the fastest growing flavor for chicken entrees, growing by more than 90% on menus in the past year*. Habanero sauce is likewise the fastest growing flavor among Mexican sauce, up 20% in the past year*.
“Our CHA by Texas Pete® Sriracha Sauce has been a consistent source for operators to take advantage of the sriracha craze for years,” says Nikki Green, Director of National Accounts for Garner Foods, the makers of Texas Pete®. “Our new Sweet CHAbanero Sriracha Sauce is a natural addition guests will love. Because of its medium heat, it’s a swicy flavor everyone will love.”
Made with real sugar as the first ingredient, this sriracha sauce brings a prominent sweetness balanced by the moderate heat of red-aged habanero peppers, delivering a Scoville Heat Unit of 650. The result is a one-of-a-kind, globally inspired sauce that redefines versatility and stands out in a league of its own.
We were incredibly impressed with the balanced combination of sweet notes and the bold, trend-worthy flavor of aged peppers in our new Sweet CHAbanero. That’s why we’re excited to announce the launch of a new wing sauce featuring the same aged habanero peppers,” says Billy Lentz, Director of Foodservice Sales at Garner Foods.
Try the NEW Texas Pete® Habanero Buffalo Wing Sauce.
According to Circana, chicken wings were up on foodservice menus by 12% last year, thus the addition of the new Texas Pete® Habanero Buffalo Wing Sauce offers a new flavor to a trending menu item. Bold, tangy, and perfectly balanced, Texas Pete® Habanero Buffalo Wing Sauce delivers a smooth, spicy kick from aged red habanero peppers. Its rich, buttery formula amplifies savory flavors while delivering a perfectly balanced, satisfying heat.
Ready to swice up your menu? These new sauces are the perfect way to add sweet heat, one of this year’s top flavor trends.Tell your Texas Pete® Broker, or your DOT Foods Representative that you are ready to go swicy today.
*Datassential, Jan. 2025
