Texas Pete® Offers a Heatwave of Incentives for Travel Dining
March 25, 2026
The Perfect Hot Sauce to Heat Up the Summer Semester
March 31, 2026
Did you know that 34% of consumers look for their favorite sauce before choosing where to dine¹? Or that Texas Pete® Hot Sauce delivers some of the strongest brand loyalty in the category²?
Those are two compelling reasons why the Texas Pete® Caddy Program is launching as part of the Texas Pete® Summer Heatwave Promotion.
Texas Pete® Habanero Buffalo Wing Sauce features the top trending Latin flavor.
Texas Pete® was born in a restaurant and is still owned and operated by fourth-generation family members who understand what customers want and what operators need. Today, the brand continues to support foodservice operators with dependable flavor, recognizable branding, and versatile formats designed for real kitchen and dining room environments.
For operators looking to bring bold flavor to the table, Texas Pete® offers a range of trending flavors and heat levels. From Texas Pete® Buffalo Wing Sauces to portion-control packets, operators can easily add consistent flavor across menu items and dayparts.
Seasonal promotions and limited-time menu features are another opportunity to highlight flavor. For example:
- Cinco de Mayo (May 5): ¡SABOR! by Texas Pete® Mexican-Style Hot Sauce or Texas Pete® Habanero Buffalo Wing Sauce
- Memorial Day and July 4th: Texas Pete® Hotter Hot Sauce or Texas Pete® Original Buffalo Wing Sauce
These familiar flavors help operators build craveable menu items while reinforcing brand recognition at the table.
The new Texas Pete® table caddies help put flavor front and center for guests. Designed for durability and organization, the caddies also feature a card holder that can promote seasonal beverages, bar features, or limited-time menu items while keeping tables organized.
Operators can also take advantage of the Texas Pete® Summer Heatwave rebate program, offering up to $1,000 in rebates per earning period. The current rebate window runs through June 30, with a second earning period beginning July 1 and continuing through the end of the year.
For operators focused on growing off-premise sales, Texas Pete® 2 oz plastic bottles offer another practical solution. Adding a portable bottle of Texas Pete® to takeout, delivery, or catering bundles can enhance perceived value while delivering the bold flavor customers expect.
With trusted flavor, strong consumer loyalty, and operator-focused formats, the
Texas Pete® Summer Heatwave Promotion helps restaurants put guests’ favorite
hot sauce front and center while maximizing summer sales opportunities.
1 Technomic Consumer Flavor Study, 2024
2 Circana Hot Sauce Loyalty Study, 2022
