RaceTrac was named by USA Today readers as one of the best loved convenience store brands. Based in Atlanta, family-owned RaceTrac has been serving customers since 1934 and operates more than 550 convenience stores in Alabama, Georgia, Florida, Kentucky, Louisiana, Mississippi, Texas, and Tennessee.
The chain sets itself apart by marketing cravable LTOs on a regular basis. In January, RaceTrac reached for the spicy goodness of Texas Pete® Mild Wing sauce for its Texas Pete® Buffalo Chicken Pizza.
Merchandising inside a RaceTrac offer customers $1 slices of its Texas Pete Buffalo Chicken Pizza.
“Our Mild Wing Sauce offers a one-of-a-kind flavor with a mild spiciness that everyone loves”, says Chad Trader, C-Store Sales Manager for Garner Foods, the makers of Texas Pete®. “A recent Harris Survey of consumers found that half prefer a milder level of heat. Our Mild Wing Sauce offers 300–500 Scoville Units of heat with a rich buttery flavor.
Texas Pete® shared news of RaceTrac’s LTO with its brand followers on social media during the LTO.
Texas Pete® is the top-selling retail brand of hot sauce in Georgia1 as well as other key markets across the South. Additionally, it is the number one brand in the U.S. military. “Brand loyalty is a key benefit for convenience store operators who leverage the Texas Pete® brand in their menu promotions”, says Trader.
Texas Pete® is the leading PC hot sauce brand in America3 offering three flavors in 7-gram packets. In addition to Original Hot Sauce, convenience store operators can choose from CHA! by Texas Pete® Sriracha Sauce or ¡SABOR! by Texas Pete® Mexican-Style Hot Sauce. The brand also offers four flavors in 1 oz. dipping cups. “We offer a broader range of flavors in PCs to give operators the freedom to match the right flavor to their menu,” says Trader. “These sauces are also available in ½ gallon jugs for back-of-house menu prep.”
Restaurant menu mentions of Texas Pete® saw a 44% jump over the past year4.
Texas Pete® branded menu items saw a dramatic 44% jump in the past year at restaurants nationwide according to Datassential.
“We’re in talks with several other convenience store operators on leveraging the power of our brand this fall,” Trader says. To support operator’s menus, Texas Pete’s culinary team created a new and innovative collection of ‘Simple As’ recipes using five ingredients or less, that can be developed in the kitchen in under 10 minutes. Check them out as you explore the opportunity for a branded menu item at TexasPeteFoodservice.com/simpleas.
1IRI Unit Sales, Past 4 Weeks, July 18, 2022
2 IRI Panel data ending 06/12/22. IRI Consulting Analysis.