Score Big with Swicy & Habanero Heat
July 29, 2026
A new operator study by Kinetic 12 finds that driving traffic now is the most important pain point for restaurants, outpacing rising food costs for the first time in several years. The survey also found that seasonal LTOs is how the industry is leveraging to gain traffic that boosts sales. Of all sauces to consider, adding ‘spicy’ as a menu description means more money.
The Texas Pete® brand was born in an independent restaurant so the Garner family who still owns and operates the company understands the challenge. Here are three reasons Texas Pete® sauces are your easiest menu strategy.
Low Cost Innovation For Rapid LTO Development
Compared to experimenting with different proteins or sides, drive traffic to your proven menu winners with the simple addition of Texas Pete® branding. From a Texas Pete® Spicy Chicken Sandwich, to a Texas Pete® Spicy Burger, use the same sauce across multiple dayparts. There is even a Texas Pete® Menu Mention Program that can pay you for properly mentioning Texas Pete® on your menu.
Tap Into The ‘SWICY’ Revolution
Circana consumer research says the combination of sweet and heat (Swicy) is the top flavor trend. Sweet CHAbanero By Texas Pete® Sriracha Sauce has you covered.
The top trending Latin heat from habanero peppers coupled with the sweet heat of CHA! By Texas Pete® Sriracha Sauce is the easy solution for wings, sandwiches, loaded fries, or pizza.
The Layered Flavors Of Texas Pete® Sauces
Consumer data shows that they want more than just heat, they want complex flavors. Texas Pete® offers a variety of sauces incorporating global inspirations or traditional flavors involving sweet, smoky, pepper type, or spice. Explore the multiple flavor options you can serve from one supplier. Request your free samples of our sauces you would like to try.
To help reduce your food costs, Texas Pete® also offers up to $1,000 in cash back on your purchases between now and December 31st. Download your money-saving coupon now.
