Popcorn is the ultimate comfort snack loved by all ages. Texas Pete® has entered the category with two indulgently spicy options.
“We’ve been working on a variety of formulas that offered the perfect level of heat that would make our popcorn irresistible, and we found two great ones,” explains Chad Trader, C-Store Sales Manager for Garner Foods, the makers of Texas Pete®.
According to IRI, retail popcorn sales grew 18.7% over the past two years while Texas Pete® hot sauces have the highest shelf velocities in the category. *
Texas Pete® Cheddar Hot and Texas Pete® Original Hot Popcorn.
Therefore, Texas Pete® Original Popcorn leverages their original flavor of the hot sauce brand in a 4.5 oz. bag. Texas Pete® Cheddar Popcorn adds cheesy goodness to the original hot sauce flavor in a 5 oz. bag. While indulgent, both popcorns have zero trans fats.
Ideal for on-the-road munching or as an impulse buy with beer or soft drinks for movie night or gaming at home, both popcorns are seasoned with Texas Pete® DUST Dry Seasoning for the perfect blend of spicy and savory flavor.
“There has been an overwhelming response by consumers to our popcorn at supermarket retailers,” says Trader. “Now we can offer it to our convenience store operators. I’m confident they will be pleased with the sales results.”
If you are ready to add Texas Pete® Hot Popcorn to your offering, ask your distributor or contact Chad Trader today.
*IRI Panel Data, L52 WE 06/12/2022 Total US – All Outlets IRI Growth Consulting Analysis