We’ve Got CHA Covered When It Comes To Sriracha Sauce!
September 10, 2024
Wings were on a meteoric rise on restaurant menus until the pandemic. Now, consumers are getting their fingers dirty again in a big way. Wings on menus have grown by 12% over the past year according to Circana/NPD because of the indulgent delight of devouring a plate of wings with friends, accompanied by their favorite beverage.
Great for takeout or delivery, the appeal of devouring wings as a sharable appetizer inside a restaurant is helping to grow traffic for many restaurants.
There are good reasons to add wings to your menu and to dredge them first in a Texas Pete® Wing Sauce. First, Texas Pete® offers three levels of heat, from Extra Mild, Mild, and Hot Buffalo Wing Sauce. The variety of heat levels can be an important factor in appealing to customer demographics, from Boomers to Gen Zs and Millennials.
Wings on menus are +12% in just the past year.
Second, Texas Pete® is a brand with a 95-year heritage and that is legendary with wing aficionados. The brand is the number one selling hot sauce brand at retail in many southern states* that are experiencing some of the high population growth rates in the nation**. So, there is no better way to grow your restaurant’s affinity and brand loyalty than to have Texas Pete® Hot Sauce bottles on your tables, or use Texas Pete® PCs in your takeout, delivery, or drive-throughs and brand the wings as Texas Pete® Wings.
Wings are in high demand with almost every segment, especially casual regional chains.
Wings are featured on over half of the nation’s casual and midscale restaurant menus, making them a perfect limited time offer (LTO) during football and basketball seasons. For sports bars and casual dining chains, wings help boost dine-in alcohol sales and encourage sharable appetizer orders.
If you are ready to add a traffic-booster to your menu, look no further than adding wings made with Texas Pete® wing sauces to your menu and place Texas Pete® Hot Sauce on your tables. Right now, enjoy up to $500 in rebates on purchases of all Texas Pete® products by joining the Texas Pete® Loyalty Program.
*Circana/IRI, 2024
**Circana, Integrated Fresh Scans 2020-2023
