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Did you know that 65% of Americans say they “love” or “like” hot sauce*? Texas Pete® just upped the heat on its 7-gram PC portfolio with the new Texas Pete® Hotter Hot Sauce. When we say hotter, we mean six times hotter than Texas Pete® Original Hot Sauce.
Datassential found that 65% of consumers either “love” or “like” hot sauce.
Texas Pete® is the #1 PC hot sauce brand in the land*, so it’s only natural to add the bold and balanced flavor that customers already love with more heat. Texas Pete® Original Hot Sauce has a medium level of heat (340–740 Scoville Units). Texas Pete® Hotter Hot Sauce has between 3,000–3,500 Scoville Units (comparable to Tabasco®).
Garner Foods originally developed the hotter hot formula for the military whose active-duty soldiers, sailors, and airmen wanted more heat. The formula was later developed for supermarkets, restaurants, and convenience store operators. The new 7-gram hotter hot sauce packet now makes it even easier for your customers to take hotter hot sauce with them for the road.
The hotter flavor will be a welcomed addition to your condiment lineup. Each of the four PC hot sauces offers a unique level of heat and flavor, including CHA! by Texas Pete® Sriracha Sauce with a sweet and spicy flavor (1,200–1,800 Scoville Units) and ¡SABOR! by Texas Pete® Mexican-Style Hot Sauce as well as Texas Pete® Original Hot Sauce (340–740 Scoville Units).
Save up to $1,000 per year when you buy Texas Pete® products through two rebate periods through the Loyalty Rebate Program. Ask your distributor or contact your Texas Pete® Regional Sales Manager to order Texas Pete®.
