Bringing The Heat With Lower Sodium For K-12 Schools
March 11, 2026
Put Their Favorite Hot Sauce on Your Tables This Summer
March 27, 2026
With 42% of Americans planning up to three vacation getaways this summer¹, travel dining opportunities are expected to grow even stronger than in 2025. For travel, lodging, and casino operators, that means increased demand for convenient, craveable menu items that deliver memorable guest experiences.
One of the nation’s most recognized hot sauce brands, Texas Pete®, is helping operators capitalize on this seasonal traffic with the Summer Heatwave Promotion, offering new ways to enhance menus while managing food costs.
Texas Pete® was born in a restaurant and is still owned and operated by fourth-generation family members who understand what customers want and what operators need. At the top of that list is creating flavorful, easy-to-execute, and profitable dining experiences.
Operators can also take advantage of the Texas Pete® Summer Heatwave rebate program, offering up to $1,000 in rebates per earning period. The current rebate window runs through June 30, with a second earning period beginning July 1 and continuing through the end of the year.
Texas Pete® Habanero Buffalo Wing Sauce features the top trending Latin flavor.
Texas Pete® also offers a wide range of trending flavors and heat levels that work across many travel dining formats. From Texas Pete® Buffalo Wing Sauces in ½-gallon or gallon jugs to portion-control packets designed for grab-and-go applications, operators can easily add bold flavor to high-traffic environments.
Seasonal menu opportunities are another way to highlight flavor during peak travel periods. For example:
- Cinco de Mayo (May 5):
¡SABOR! by Texas Pete® Mexican-Style Hot Sauce or Texas Pete® Habanero Buffalo Wing Sauce - Memorial Day and Fourth of July:
Texas Pete® Hotter Hot Sauce or Texas Pete® Original Buffalo Wing Sauce - Sweet-and-spicy flavor trends:
Sweet CHAbanero by Texas Pete® Sweet Sriracha Habanero Sauce
For operators focused on off-premise growth, Texas Pete® 2 oz plastic bottles offer a convenient solution. Adding a portable bottle of Texas Pete® to takeout, delivery, or catering bundles can increase perceived value while delivering the bold flavor guests expect.
Because many travelers enjoy bringing their favorite hot sauce with them on the road, these 2 oz bottles can also perform well as impulse purchases in convenience outlets, mini-markets, and travel retail environments.
The Texas Pete® Summer Heatwave Promotion helps operators demonstrate that they understand their guests’ flavor preferences while maximizing summer sales opportunities. With trusted flavor, versatile formats, and up to $1,000 in rebates,
Texas Pete® provides a simple way to heat up travel dining this season.
1 AAA Consumer Pulse Survey, Feb. 2026
