How C-Stores Can Win The ‘SPICY GAME’ with Texas Pete®!
February 4, 2026
Distinct Flavors & Packaging That’s Right For Every Venue
February 13, 2026
Today’s spicy food landscape tells a remarkable story. According to Datassential, 95.3% of restaurant menus now feature spicy options, up from 91.6% in 2015. In fact, the word “spicy” now appears on more menus than “chicken,” America’s favorite protein.
So how can chicken and burgers take advantage of the spicy revolution? Texas Pete® has a system that helps you easily dial in the right heat level, flavor profile, and packaging format.
Pick Your Heat
While Datassential finds that 65% of Americans ‘love’ or ‘like’ spicy flavor, just how hot do they really like their food? Gen Z’s and Millennials love it as hot as you can make it. Boomers not so much. Texas Pete® lets you pick your heat. Products range from Texas Pete® Honey Mustard at ~110 Scoville Units to Texas Pete® Hotter Hot Sauce at ~3250 Scoville Units.
Pick Your Flavor
From the “swicy” appeal of Sweet CHAbanero by Texas Pete® Sriracha Sauce, to ¡SABOR! by Texas Pete® Mexican-Style Hot Sauce, to the brand’s flagship Texas Pete® Original Hot Sauce, flavor variety helps you align with your customers, your menu direction, and your next LTO.
Pick Your Package
For drive-thrus and takeout, PC packets are the go-to, and Texas Pete® delivers with five different 7-gram PC flavors. It’s one reason Texas Pete® is America’s #1 PC hot sauce brand in foodservice.¹
Texas Pete® 2 oz. plastic mini bottles are also a great fit for meal deals, bundles, and catering.
For dine-in, glass and plastic squeeze bottles work well on the table, while ½-gallon and 1-gallon jugs are ideal for back-of-house use.
Spicy foods aren’t slowing down either. Datassential projects that by 2029, 96.3% of menus will feature spicy items, with the South reaching 95.8% penetration, making spicy a permanent fixture in American dining.
Heat level, flavor, and packaging flexibility give you the versatility to get more from every spicy menu opportunity. Count on Texas Pete® as a trusted partner for spicy menu success.
Ready to try Texas Pete® flavors? Request your free samples today.
1 NPD/Circana, 2025
