Bring The Heat. If You Don’t They Will.
February 24, 2026
How To Use Texas Pete® Brand Power To Drive Traffic & Sales
February 27, 2026
Deloitte projects travel growth this spring and summer, including increased traffic tied to major events in southern markets. More visitors mean more opportunity for restaurants that lean into authentic, craveable flavor.
Texas Pete® helps operators deliver bold heat with dependable execution across menus and dayparts.
Lead With What Makes You Southern
Southern cuisine carries global recognition for comfort and flavor. From seafood and fried chicken to BBQ and brunch, dialing up authentic regional cues can strengthen menu appeal.
Pair those dishes with a brand that was born in a restaurant and built for foodservice. Texas Pete® reinforces your southern credentials while delivering the balanced heat guests expect.
Put Brand Power On The Table
More than 30% of consumers look for their favorite condiment brands on restaurant tables¹. The Texas Pete® Caddy Program makes it easy to signal quality and brand recognition in your dining room.
It is a simple, visible way to show guests you serve the #1 hot sauce brand in foodservice in the South².
Make Your Menu Mobile
Off-premise demand continues during peak travel seasons. Adding Texas Pete® 2 oz. Mini Bottles to meal bundles, catering packs, or LTOs creates a value-added upgrade and incremental revenue opportunity.
Available in 11 flavors, these personal-size bottles tap into the growing trend of consumers bringing their favorite hot sauce wherever they go¹.
Tune Your Menu To Heat & Flavor
62% of consumers say they like or love hot sauce³.
95% of menus now feature at least one spicy item⁴.
Heat is not a niche. It is a driver.
The Texas Pete® Flavor Guide helps you integrate bold but approachable heat across appetizers, sandwiches, wings, brunch, and more, with applications that support both back-of-house efficiency and guest satisfaction.
Save On Flavor That Performs
Food costs remain top of mind for operators. Texas Pete® is helping you manage both flavor and margin.
Save up to $1,000 on qualifying Texas Pete® purchases between now and June 30, 2026, and another opportunity beginning July 1 through December 31, 2026.
1 Technomic Consumer Survey, 2024
2 NPD/Circana, 2025
3 Datassential Consumer Preference Survey, 2026
4 Datassential, 2026
