

Born in a Southern restaurant kitchen in 1929, Texas Pete® has spent nearly a century adding bold flavor to the foods fans love most, from wings to fried chicken. For independent operators, football season is one of the best times of the year to drive traffic, boost beverage sales, and grow takeout. Here are three tips for getting more from dine-in guests and takeout bundles.

Game day guests settle in for hours of food, drinks, and friendly rivalry. Keep their favorite hot sauce within reach. Texas Pete® Caddies organize condiments on your tables or bar, stocked with Texas Pete® Original Hot Sauce, CHA! by Texas Pete® Sriracha Sauce, or other favorite flavors. Here’s how to order caddies for your operation.

Fried chicken, BBQ, wings, and fried appetizers are top-selling game day menu items. Texas Pete® Original Hot Sauce features a secret blend of specially selected peppers fermented in vinegar to perfection, delivering bold flavor that pairs beautifully with these crowd favorites.
Its medium heat (~540 Scoville Units) adds kick without overpowering your food or your guests. Use it back-of-house as an ingredient or as the base for your signature sauce.
Texas Pete® Dust Dry Seasoning delivers the same heat and flavor as our Original Hot Sauce in a dry form. Sprinkle it on everything from wings and fries to popcorn and pretzels for a kick guests will love.

Add value to your game day deals by including our 2 oz. plastic bottles in big-ticket meal bundles. It’s a low-cost way to set your offering apart, and our 7-gram packets add flavor to smaller orders. Texas Pete® is America’s #1 portion control hot sauce brand,* with five flavors to fit your menu.
We’re happy to share the many flavors of Texas Pete® with you. Request yours now. (insert TFS Oct. 6 UTM) When you’re ready to purchase, ask your distributor or order them via Dot Foods or WebstaurantStore.
*NPD/Circana, June 2026