Insights & Trends
September 1, 2026

One Brand. Lots of Flavors for Campus Favorites.

For nearly 100 years, Texas Pete® has been spicing up college campuses with flavor for students and faculty. Today, that same trusted brand offers more flavor...

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September 23, 2026

One Brand. Every Game Day Play.

From the kitchen to the tabletop to the takeout bag, Texas Pete® gives you more ways to turn up the flavor during football season. Game day...

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September 30, 2026

Here’s Your Starting Lineup for Game Days & Every Day

Born in a Southern restaurant kitchen in 1929, Texas Pete® has spent nearly a century adding bold flavor to the foods fans love most, from wings...

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October 2, 2026

Let Students Choose Their Own Adventure in Flavor

Today’s students aren’t afraid of spicy flavor… They crave it. They’re growing up with global cuisines, spicy sauces, and sweet-meets-heat combinations everywhere. The challenge is giving...

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